Sesc Youth Art and Territory

Update of the visual identity of the Sesc Juventudes Arte e Território project, an initiative that operates throughout the state of São Paulo, connecting young people from the capital, the countryside and the outskirts.

Part of the Juventudes program, the project focuses on valuing and disseminating the cultural expressions of adolescents and young people, highlighting their relationships with the territories they inhabit and the power of youth diversity.

The visual proposal was designed to reflect this lively, plural and dynamic movement. The work involved the development of digital pieces and editorial materials, aligning the new identity with the practices and values of the project.